Recent studies show that consumers are generally willing to pay higher prices for responsible fish products. Certification of origin is one of the key factors within the seafood industry and it is important for the safety assurance and quality to be able to trace a specific product to its origin. QR codes have been used in the food industry to add details of the product, but Trackwell has launched a solution where it is also possible to use this technique for traceability purposes and for quality control.
An Icelandic start-up company Icelandic Fish Export, which is the first customer to use the traceability solution, supplies fresh Atlantic cod and other species caught by long liners from the Vestfjords. The fish is sold directly to top-quality restaurants in Reykjavik and in the UK.
Trace your fish
When the fish is processed and packed, traceability information is retrieved from the electronic logbook, supplied by Trackwell, on board the vessel. The Trackwell system generates a QR code label, which holds all information about the catch.
When the fish arrives at it‘s destination, for example at a restaurant, a QR code is added to the menu. Customers can scan the QR code with their smart phones and obtain detailed information of the catch of the day on the menu. It provides information such as where, when and how the fish was caught, including a map showing the fishing grounds of the particular fish being served
Click here to see an example of traceability info