VITAL is a collection of value-added services for wireless portals.
It consists of a wide range of powerful tools for mobile communication.
VITAL is developed in close cooperation with mobile operators.
VITAL has proven itself by making operators more competitive. It
is highly popular among mobile users and has proven its worth. As
can be seen in the table below a single service can generate an
average of up to 50 SMS's per user every month.
Success
Example of VITAL services and their success:
| Service |
Penetration |
SMS's * |
| Sponsored SMS |
28% |
4,8 |
| Phone statistic/information |
15% |
6,3 |
| Ringtones & Logos |
12% |
4 |
| Dating service |
4% |
50 |
| News and sport results |
2% |
35 |
*Number of SMS's per user every month
Benefits
Operators gain, for example:
- Enhanced marketing strengths
- Increased loyalty
- New opportunities
- New revenue stream
Services
The main categories of services offered by VITAL are the following:
Messaging
VITAL covers a collection of messaging applications performing
various advanced SMS sessions as well as e-mail handling, address
book and calendar.
News
Gain access to various news channels. All the breaking news -
local or international: business, sports, science, political news
and weather forecasts - comes directly to the phone.
Information
VITAL offers a wide range of useful information services, such
as flight schedules and yellow pages.
Entertainment
The entertainment centre includes SMS, WAP and Web games, horoscope,
advanced Ringtones and Logos handler, Dating service and more.
Shopping
Mobile e-commerce stores where users receive super offers on goods
and services, near their location, pay for Web services using
micro-payments, subscribe to SMS ads and buy movie tickets.
Technology
The services are built on the following design criteria:
- Whenever feasible (practical and technically possible), new
services are published as a convergent application for the SMS,
STK, WAP and WWW user interfaces. When applicable, IVR is also
included.
- The primary deployment platform is UNIX (e.g., Linux and HP-UX).
However, most of the applications can also be run on NT, if
required.
- TrackWell Software employ state-of-the-art development procedures
in all their development and in close collaboration with their
customers, which strive to ensure the quality of their solutions
and operation to maximize user satisfaction.
The information service applications allow for both pull and
push services.
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