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TrackWell Software and M-Business sign a sales and marketing agreement for TrackWell products
February 2002

TrackWell Software and M-Business have bonded their relationship by offering the product strengths of TrackWell Software and the successful sales force of M-Business for the European telecom market.

TrackWell Software is well-known as a developer of value added services for various wireless networks, including location based services, m-commerce, entertainment, messaging and community based services, while M-Business is well-known for its understanding of the telecom arena and it's immediate sales coverage throughout the European telecom territory.

The agreement awards M-Business the possibility to market and distribute TrackWell's mobile Internet service portfolio and their wireless network know-how throughout the European market area.

"TrackWell welcomes the strengths of M-Business as our partner, as it will certainly strengthen our sales force." says Agust Einarsson, CEO of TrackWell Software. "It is a well noticeable reaction from market, that the episode of location based services and mobile Internet has kicked off and therefore we salute M-Business' broad experience in sales and marketing and their understanding of local individual operators within the European telecom industry."

"M-Business is proud to be the sales partner for TrackWell, who are without doubt the leaders in location based applications," says Derek Arnold, Managing Director of M-Business Europe. "Location based applications offers an extraordinarily profitable source of new revenues for the operators for a minimal outlay, and our European sales team are excited to take that value proposition to their customers."


About M-Business
M-Business Europe Limited is a provider of world-class mobile data solutions to network operators to increase their competitiveness (first to market) and create new revenue streams. Founded in 2001, the company is headquartered in the UK, and has sales and consulting resources in Italy, Iceland, Germany, and France. Since its foundation, M-Business has developed unique skills by concentrating exclusively on the requirements of the mobile market and the m-Commerce value chain. In particular introducing mobile data service solutions to network operators that will have rapid return on investment. Against that background, M-Business has a limited number of partnerships with the market leaders in their segment.

For Further information on TrackWell Software and M-Business , please contact:

TrackWell Software,
Bergur Þórisson
Director of Business Development
tel: +354 510 0600
bergur@trackwell.com