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TrackWell games launched in UK on www.23rdfloor.com

 

December 2001

TrackWell Software and BT Cellnet have launched four mobile SMS games on BT Cellnet's network via 23rdfloor.com, a website developed by Airside and BT Cellnet. BT Cellnet's 11 million subscribers have been able to access the games via 23rdfloor.com since the end of November.

The TrackWell games live on 23rdfloor.com are Hangman, Joe's Bar, Kung Fu, and Question Football.

A novel variation on the classic word puzzle, Hangman presents players
with the problem, as before, of finding a hidden word, by choosing various letters of the alphabet.

An SMS-based recipe service, Joe's Bar allows users to access recipes
for drinks of their choice, or receive the recipe for a random drink.

A real action game in which players pit their wits against opponents,
Kung Fu is based on a range of attacking and defensive moves, and allows
participants to develop their own range of skills.

As the title suggests, Question Football is a challenge game between two
mobile users who receive and answer questions on football. The result of
each contest is then presented as a description of a football match.

"Having a leading European mobile operator like BT Cellnet show so
much interest in our products is great recognition for us," says
TrackWell Software CEO Ágúst Einarsson. "Without doubt, the company's
customer base is one of the largest in the world, which is of immense
value to us. As to our future relationship, we hope to see even further
collaboration between the two companies in the mobile games and services
sectors."

About 23rdfloor.com

23rdfloor.com is aimed at the 16-24 year old mobile phone user and is the web site that supplies all the nourishment and nutrition your mobile will ever need. 23rd Floor offers everything from music, and downloadable images, to interactive entertainment that will transform your mobile from a mere communication device into an awesome entertainment complex that will delight your friends and crush your puny enemies! www.23rdfloor.com

About BT Cellnet

BT Cellnet is the UK business of mmO2 plc.
BT Cellnet's 10.97 million customers (end September 2001) are served by approximately 4,000 customer care specialists.
BT Cellnet's GSM network covers over 99% of the population in the UK and approximately 86% of the UK by land area, and comprises over 6,600 base stations.
BT Cellnet has international roaming agreements with over 313 networks allowing our customers to receive and make calls in over 133 countries (end Nov 2001).
In June 2000, BT Cellnet launched its GPRS network capability to the business sector and in 2001 introduced GPRS services to consumers in the UK. Work is underway to construct our 3G network in the UK. BT Cellnet has entered into arrangements with One2One, T-Mobile's UK network, under which BT Cellnet and One2One will co-operate on the roll-out of 3G infrastructure.
BT Cellnet has over 300 wholly owned retail stores which consist of BT Cellnet outlets, DX Communications outlets, Mobile Phone Store outlets and BT Shops. BT Cellnet also has a 40% shareholding in The Link Stores Limited.
BT Cellnet is the first UK mobile operator to have achieved registration to BSEN:ISO 14001, the international environmental Standard. The main theme of the Standard is continual environmental improvement and endorses BT Cellnet's commitment to the positive protection of the environment.


For further information please contact:
Sigurður Þórarinsson
Director of Marketing
Tel. +354 510 0600
siggi@trackwell.com