The boat Auður in the North Atlantic Row has arrived in Iceland

The boat Auður in the North Atlantic Row has arrived in Iceland

On May 17th 2013 The North Atlantic Row with the boat Auður launched their journey from Kristiansand Norway towards Iceland, via Scotland, and The Faroe Islands. They were not able to finish theyr trip last year because of bad weather conditions. On the 25th of May this year they started their jorney again. For real-time tracking of Auður, they used Trackwell GPS locator system that transmited their location with great accuracy. On May 30th Auður arrived in Iceland. She is in port in Höfn. After three years of preparation and hard work, this crazy idea they had became a reality. And now its in the record books. “At this moment our hearts are filled with pride and thanks to our families and also the generosity of our sponsors who made this possible.” -the crew says....

Seafood Processing Global in Brussels

Formerly known as the Seafood Processing Europe, Seafood Processing Global is the largest seafood trade event in the world. The event attracts more than 25,000 buyers and suppliers of  fresh, frozen, packaged and value-added seafood products, equipment and services. Attendees travel from 145 countries to do business at the exposition. No other event in the world provides seafood professionals with direct access to qualified buyers and suppliers from all over the globe representing all aspects of the seafood industry. This year the event will take place in Brussels from the 6-8 of May. Trackwell has been participating at this trade event for the past years and will of course be there this year. You are welcome to visit our stand 6127 in hall 4 to learn more about software tools that improve sustainability and traceability for...

Trackwell introduces a new traceability solution in the Seafood Industry

Recent studies show that consumers are generally willing to pay higher prices for responsible fish products. Certification of origin is one of the key factors within the seafood industry and it is important for the safety assurance and quality to be able to trace a specific product to its origin. QR codes have been used in the food industry to add details of the product, but Trackwell has launched a solution where it is also possible to use this technique for traceability purposes and for quality control. An Icelandic start-up company Icelandic Fish Export, which is the first customer to use the traceability solution, supplies fresh Atlantic cod and other species caught by long liners from the Vestfjords. The fish is sold directly to top-quality restaurants in Reykjavik and in the UK. Trace your fish When the fish is processed and packed, traceability information is retrieved from the electronic logbook, supplied by Trackwell, on board the vessel. The Trackwell system generates a QR code label, which holds all information about the catch. When the fish arrives at it‘s destination, for example at a restaurant, a QR code is added to the menu. Customers can scan the QR code with their smart phones and obtain detailed information of the catch of the day on the menu. It provides information such as where, when and how the fish was caught, including a map showing the fishing grounds of the particular fish being served Click here to see an example of traceability info...

The North Atlantic Row 2013

A crew of four Icelanders have started a journey to row unsupported from Norway to Iceland, via Scotland (Orkney) and the Faroe Islands in 2013, and then in 2014 to continue on to Greenland and Canada. The route covers some of the most difficult seas in the North Atlantic and has never been rowed successfully before. They use a tracking system from Trackwell for their safety at sea. You can follow them here live on this map through the tracking system. On May 17th 2013 they launched from Kristiansand Norway, and are heading towards Iceland, via Scotland, and The Faroe Islands. The exact dates and locations will depend on weather and currents. The time in which we complete our journey will also depend on Ægir, Freyr and Thor, the Norse gods of weather and seas. Saga Film, Iceland’s number one film production company and crew, will document our expedition. More information on their facebook page North Atlantic...
Follow that Fish!

Follow that Fish!

Traceability from fishing ground. At at Seafood Processing Europe we  demonstrated the Product Manager and our traceability solutions. The Product Manager can be connected to varoius onboard labelling systems where traceability info are added to the label. This includes containers for fresh fish or boxes of fish frozen at sea. Please scan the code on the label with you smart phone to see full details of the product, or click on the label. For more information on the Product Manger click here. The sales team at Trackwell would like to thank all of you who attended our stand in Brussel and we are happy to provide you with more information on our solutions.  ...

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Contact us today in Reykjavík, Iceland for more information about our services.

+354 5100 600
Trackwell
Laugavegi 178
105 Reykjavík, Iceland

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