Trackwell introduces a new traceability solution in the Seafood Industry

Recent studies show that consumers are generally willing to pay higher prices for responsible fish products. Certification of origin is one of the key factors within the seafood industry and it is important for the safety assurance and quality to be able to trace a specific product to its origin. QR codes have been used in the food industry to add details of the product, but Trackwell has launched a solution where it is also possible to use this technique for traceability purposes and for quality control. An Icelandic start-up company Icelandic Fish Export, which is the first customer to use the traceability solution, supplies fresh Atlantic cod and other species caught by long liners from the Vestfjords. The fish is sold directly to top-quality restaurants in Reykjavik and in the UK. Trace your fish When the fish is processed and packed, traceability information is retrieved from the electronic logbook, supplied by Trackwell, on board the vessel. The Trackwell system generates a QR code label, which holds all information about the catch. When the fish arrives at it‘s destination, for example at a restaurant, a QR code is added to the menu. Customers can scan the QR code with their smart phones and obtain detailed information of the catch of the day on the menu. It provides information such as where, when and how the fish was caught, including a map showing the fishing grounds of the particular fish being served Click here to see an example of traceability info...

The North Atlantic Row 2013

A crew of four Icelanders have started a journey to row unsupported from Norway to Iceland, via Scotland (Orkney) and the Faroe Islands in 2013, and then in 2014 to continue on to Greenland and Canada. The route covers some of the most difficult seas in the North Atlantic and has never been rowed successfully before. They use a tracking system from Trackwell for their safety at sea. You can follow them here live on this map through the tracking system. On May 17th 2013 they launched from Kristiansand Norway, and are heading towards Iceland, via Scotland, and The Faroe Islands. The exact dates and locations will depend on weather and currents. The time in which we complete our journey will also depend on Ægir, Freyr and Thor, the Norse gods of weather and seas. Saga Film, Iceland’s number one film production company and crew, will document our expedition. More information on their facebook page North Atlantic...
Follow that Fish!

Follow that Fish!

Traceability from fishing ground. At at Seafood Processing Europe we  demonstrated the Product Manager and our traceability solutions. The Product Manager can be connected to varoius onboard labelling systems where traceability info are added to the label. This includes containers for fresh fish or boxes of fish frozen at sea. Please scan the code on the label with you smart phone to see full details of the product, or click on the label. For more information on the Product Manger click here. The sales team at Trackwell would like to thank all of you who attended our stand in Brussel and we are happy to provide you with more information on our solutions.  ...
Trackwell receives award for Timon

Trackwell receives award for Timon

At the annual meeting for Promote Iceland April 30th was the graduation of participants in the project Export and Growth (UH), where selected companies work on a marketing strategy to promote a product for an international market. The project has been ongoing on an annual basis for 23 years with participants from some of the most successful Icelandic companies in export. This year Trackwell was among the nine participating companies.  An award is given annually to the marketing plan that is considered the best, and this year Trackwell was awarded this award for Timon Time and Attendance system.  Thorunn Sigfusdottir, VP of Workforce Services represented Trackwell in the project and accepted the...

See you in Brussels

We will be at the Seafood Processing Europe in Brussels from 23-25 of April 2013. You are welcome to visit our stand 6127 in hall 4 to learn more about software tools that improve sustainability and traceability for fisheries.

Get In Touch

Contact us today in Reykjavík, Iceland for more information about our services.

+354 5100 600
Trackwell
Laugavegi 178
105 Reykjavík, Iceland

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