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With an academic credentials directly traceable to the University of Iceland's Engineering Research Institute, TrackWell prides itself on its close-knit team of innovative, professional and highly motivated staff, whose vast experience in designing and creating mobile services is reflected in its deep understanding of customer, business and end-user needs.

A majority of the company's employees has been working for years on research, design and development of positioning, telecommunications and computer technology and the use of such technology for remote monitoring. Among the systems developed by the group are Radar Data Processing and Displaying Systems for the Icelandic Civil Aviation Administration, an Automatic Reporting System for vessels and Vessel Monitoring Systems for international fisheries authorities.

TrackWell Software was established in the spring of 1996. Over the past three years, the company has focused on completing the development of a public tracking system capable of working with different telecommunications systems, handling great quantities of data from vehicles and displaying the data on different user interfaces or sending warnings or data to various devices. This work has created a unique knowledge base and products that are unique in the world.

The automatic reporting system, used, e.g., in Iceland for monitoring of the entire Icelandic fishing fleet, is of particular interest and is reputedly the largest vessel or vehicle monitoring system in the world today. The knowledge amassed during development of the radar data processing system has been put to good use in this development work and other development work in progress at TrackWell, e.g., on various real-time systems for the private and corporate market, whose users number in the hundreds of thousands, perhaps millions.

The company possesses a strong knowledge base of the technology in which it specialises. The domestic market has been important to the company and will continue to be important in the testing and operating of software and development of business plans. Iceland enjoys a special position in the GSM world, with more than 70% penetration, which is among the highest in the world. The country also has a diverse variety of other telecommunications systems, e.g., NMT, two TETRA systems, a TDMA system, as well as being in the footprint of various satellite systems (Inmarsat, Argos, Globalstar, Orbcom).
All the key employees of the company have participated in this extensive development and are now laying the foundation for further development of the company. The vast majority of the staff has a university education and expert knowledge in the fields of telecommunications and software.